Biography
"Coaching leaders to lead from self-awareness, resiliency, and intentionality so they can bring out the best in themselves and others."
Perry Ashley is a Conscious Leadership Coach and the Founder of SABOA™ Leadership, where she supports leaders in moving from reactive leadership to intentional leadership—so they can lead with clarity, presence, and choice, especially under pressure. She works with high-capacity, growth-minded leaders across higher education, medical, banking, hospitality, and manufacturing who are ready to lead from who they are—trusting that presence shapes performance.
Perry’s work begins with self-understanding. She helps leaders identify their natural strengths, the needs and values that drive those strengths, and the blind spots that can emerge under stress or pressure. By clarifying who leaders are—and who they are not—Perry supports them in building self-awareness that is practical, honest, and actionable. This foundation allows leaders to lead with greater intention, regulate more effectively, and make choices aligned with their values rather than their reactions.
Her coaching style is grounded, reflective, and non-performative. Perry creates a steady, psychologically safe space where leaders can slow down, observe patterns, and experiment with new ways of showing up. Through the SABOA™ Leadership approach—Self-Awareness Before Other Awareness—she helps leaders build inner capacity so their leadership is responsive, human, and sustainable, even in complex or high-stakes environments.
Perry holds a B.S. in Physical Therapy from the University of North Carolina at Chapel Hill and a Master of Arts in Organizational Leadership with a Certificate in Learning and Development from Harding University. She is a Professional Certified Coach (PCC) through the International Coaching Federation and holds multiple advanced certifications, including Certified Positive Intelligence® Coach (CPQC), Strengths Champion Certified Coach (SCCC), Certified Professional Leadership Coach through PCCI, Executive WeAlign Coach, Certified Conscious Leadership Guide, and Certified xchange Guide. She is also a Licensed Physical Therapist, bringing a deep understanding of human systems, stress, and regulation into her leadership work.
Known for her thoughtful, precise questions and calm presence, Perry helps leaders translate self-awareness into choice. Clients consistently report greater clarity around their strengths and blind spots, stronger decision-making under pressure, and a renewed sense of agency in how they lead.